I C O N I C

IT MSP Success Story

How Central Georgia Technology scaled from $500K to $3M ARR with automated billing and customer management

Central Georgia Technology

Industry: Managed IT Services

Location: Atlanta, GA

Company Size: 45 employees

Revenue Growth: $500K → $3M ARR

Time Frame: 18 months

Implementation: 3 months

The Challenge: Manual Processes Limiting Growth

Central Georgia Technology was struggling with disconnected systems that required manual data entry across 5 different platforms. Their billing process took 40+ hours monthly, customer onboarding was inconsistent, and they had no visibility into customer lifetime value or service profitability.

500%

Revenue Growth

in 18 months

Before & After

Problems Solved with Iconic

Manual Billing Chaos

40+ hours monthly spent manually creating invoices, tracking payments, and managing recurring billing across spreadsheets and QuickBooks.

  • • Late invoices causing cash flow issues
  • • Billing errors leading to customer disputes
  • • No automated payment collection
  • • Difficulty tracking service profitability

Automated Billing System

Iconic's automated billing reduced billing time by 95% while improving accuracy and accelerating payment collection.

  • • Automated recurring billing for all services
  • • 60% faster payment collection
  • • Eliminated billing errors
  • • Real-time profit margin tracking

Inconsistent Customer Experience

No standardized customer onboarding, scattered communication, and customers constantly calling for invoice copies and service status updates.

  • • High support ticket volume
  • • No self-service customer portal
  • • Inconsistent communication
  • • Manual document sharing

Branded Customer Portal

White-label customer portal reduced support tickets by 40% while improving customer satisfaction and strengthening brand loyalty.

  • • 24/7 self-service access
  • • Automated customer onboarding
  • • Real-time service visibility
  • • Integrated support ticketing

No Sales Pipeline Visibility

Leads were tracked in spreadsheets, follow-ups were missed, and there was no visibility into sales performance or conversion rates.

  • • Lost leads due to poor tracking
  • • No automated follow-up system
  • • Manual quote generation
  • • No sales analytics

AI-Powered CRM System

Intelligent CRM with automated lead scoring increased conversion rates by 35% and accelerated quote generation by 80%.

  • • Visual sales pipeline
  • • Automated lead nurturing
  • • AI-powered quote generation
  • • Digital signature integration

Disconnected System Silos

Using 5 separate tools for CRM, billing, project management, support, and reporting created data silos and required constant manual synchronization.

  • • Data inconsistencies across systems
  • • Manual data entry duplication
  • • High software licensing costs
  • • No unified reporting

Unified Business Platform

Single integrated platform eliminated data silos, reduced software costs by 60%, and provided real-time business intelligence.

  • • All-in-one business platform
  • • Real-time data synchronization
  • • Unified reporting dashboard
  • • 60% reduction in software costs

Measurable Results

18-Month Transformation

Quantifiable improvements across all key business metrics

500%

Revenue Growth

From $500K to $3M ARR

95%

Billing Time Reduction

From 40+ hours to 2 hours monthly

35%

Sales Conversion

Higher lead-to-customer rate

40%

Fewer Support Tickets

Through customer self-service

Implementation Journey

3-Month Rollout Plan

Phased implementation minimized disruption while maximizing adoption

1
Month 1: Data Migration
  • • Migrated customer data from 5 systems
  • • Set up automated billing rules
  • • Configured service categories
  • • Team training sessions
2
Month 2: Process Automation
  • • Launched customer portal
  • • Implemented automated workflows
  • • Set up CRM sales pipeline
  • • Customer onboarding process
3
Month 3: Optimization
  • • Fine-tuned reporting dashboards
  • • Optimized automated workflows
  • • Advanced integrations setup
  • • Performance monitoring

"Iconic transformed our business from a struggling MSP barely breaking even to a profitable, scalable operation. The automated billing alone saved us 38 hours monthly, and the customer portal reduced support calls by nearly half. We went from $500K to $3M in revenue because we could finally focus on growth instead of manual processes."

Tim Brogdon

CEO & Founder, Central Georgia Technology

Ready to Scale Your MSP Business?

Join hundreds of MSPs using Iconic to automate operations and accelerate growth.

Start Free Trial Schedule Demo

No credit card required • 14-day free trial • MSP-specific templates included