I C O N I C

Datacenter Operations Success

How Digital Ignition streamlined infrastructure management and improved uptime with integrated monitoring

Digital Ignition

Industry: Datacenter Operations

Location: Alpharetta, GA

Company Size: 5 employees

Uptime Improvement: 99.5% → 99.98%

Time Frame: 12 months

Implementation: 4 months

The Challenge: Complex Infrastructure Management

Digital Ignition was managing many racks and servers across multiple datacenter suites with fragmented monitoring tools, manual asset tracking, and reactive maintenance practices. Critical incidents often went undetected until customer impact, resulting in costly downtime and SLA violations.

99.98%

Uptime Achieved

from 99.5% baseline

Before & After

Infrastructure Challenges Solved

Fragmented Monitoring Tools

Multiple disconnected monitoring solutions created blind spots and delayed incident response. No unified view of infrastructure health across datacenters.

  • • 6 different monitoring platforms
  • • Average 45-minute incident detection time
  • • No centralized alerting
  • • Manual correlation of events

Unified Observium Integration

Iconic's Observium integration provided comprehensive network monitoring with automated alerting and real-time performance visualization across all sites.

  • • Single monitoring dashboard
  • • 90% faster incident detection
  • • Automated alert correlation
  • • Predictive analytics

Manual Asset Management

Excel spreadsheets for tracking mange racks of servers, network devices, and connections led to outdated documentation and configuration drift.

  • • 30% asset database inaccuracy
  • • Hours spent locating equipment
  • • No cable management visibility
  • • Manual IP address tracking

NetBox Integration & DCIM

NetBox integration provided comprehensive datacenter infrastructure management with automated discovery and real-time asset tracking.

  • • 99.9% asset database accuracy
  • • Automated device discovery
  • • Visual rack layouts & cable maps
  • • IPAM integration

Reactive Customer Management

Customers learned about outages before the operations team, leading to poor customer experience and damaged relationships.

  • • Customers reporting outages first
  • • No proactive communication
  • • Manual incident updates
  • • SLA compliance issues

Proactive Customer Portal

Integrated customer portal with real-time status updates, maintenance schedules, and automated incident communication improved customer satisfaction.

  • • Real-time service status
  • • Automated incident notifications
  • • Maintenance scheduling visibility
  • • SLA performance dashboards

Complex Billing & Usage Tracking

Manual tracking of power usage, bandwidth consumption, and rack space utilization created billing disputes and revenue leakage.

  • • 20+ hours monthly billing reconciliation
  • • Frequent customer billing disputes
  • • No real-time usage visibility
  • • Revenue leakage from under-billing

Automated Usage-Based Billing

Real-time usage monitoring integration with automated billing eliminated disputes and increased revenue through accurate metering.

  • • Real-time usage metering
  • • Automated billing calculations
  • • 95% reduction in billing disputes
  • • 15% revenue increase from accuracy

Measurable Results

12-Month Infrastructure Transformation

Dramatic improvements in uptime, efficiency, and customer satisfaction

99.98%

Uptime Achieved

From 99.5% baseline

90%

Faster Incident Detection

From 45 minutes to 4.5 minutes

15%

Revenue Increase

Through accurate billing

95%

Fewer Billing Disputes

Through automated metering

Implementation Journey

4-Month Rollout Plan

Phased implementation across multiple datacenters with zero downtime

1
Month 1: Infrastructure Discovery
  • • NetBox deployment & asset import
  • • Observium monitoring setup
  • • Network discovery automation
  • • Team training & processes
2
Month 2: Monitoring Integration
  • • Iconic platform integration
  • • Alerting & escalation rules
  • • Customer portal configuration
  • • Billing system integration
3
Month 3: Automation & Testing
  • • Workflow automation deployment
  • • Incident response testing
  • • Usage metering validation
  • • Performance benchmarking
4
Month 4: Full Production
  • • Complete migration to new platform
  • • Legacy system decommissioning
  • • Advanced analytics deployment
  • • Continuous optimization

Technology Integration

Best-in-Class Datacenter Tools

Seamless integration with industry-leading monitoring and management platforms

Observium Network Monitoring

Complete SNMP-based network monitoring with bandwidth utilization, device health, and performance metrics for over 5,000 network devices.

  • • Real-time bandwidth monitoring
  • • Device health & environmental sensors
  • • Historical performance data
  • • Automated threshold alerting

NetBox DCIM Integration

Comprehensive datacenter infrastructure management with rack layouts, cable management, IP address management, and automated device discovery.

  • • Visual rack elevation diagrams
  • • Cable tracing & port mapping
  • • IPAM with VLAN management
  • • Automated device provisioning

"Iconic's integration with Observium and NetBox transformed our datacenter operations. We went from reactive firefighting to proactive infrastructure management. Our uptime improved dramatically, and customers now see us as a premium provider. The automated billing based on real usage data eliminated disputes and increased our revenue by 15%."

Daileen Britton

Manager, Digital Ignition

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